Definition of gimmickry

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gimmickry is a valid Scrabble US word with a point value of 23
gimmickry is a valid Scrabble UK word with a point value of 23
gimmickry is a valid Words with friends word with a point value of 26

Definition of gimmickry

a collection of gimmicks (noun)

See definition of gimmickry in Merriam Webster