Crossword puzzle clue "writing implement company's expansion into jewelry"

Writing implement company's expansion into jewelry?

Jewelry company's expansion into fishing for delicacies?

Mascot for a sports psychologist, or a cereal company's expansion into newspapers?

Cleaning products company's expansion into arena seating?

Drink container company's expansion into bakery products?

Mascot for a soup vendor, or a soda company's expansion into selling drugs?

Candy company's expansion into exercise equipment?

Mascot to improve the image of mining, or a household chemical company's expansion into energy?